Jägermeister’s #SAVETHENIGHT Fund calls on nightlife fans to suggest innovative ideas to improve the scene
Jägermeister continues to support people and institutions that make nightlife happen. Even beyond the pandemic, nightlife worldwide continues to face historically unprecedented challenges, including gentrification, the (in)security of its participants and a rapidly dying club scene. All these factors continue to threaten artists, venues and clubgoers alike, with free spaces rapidly assuming the status of precious commodity.
The Jägermeister #SAVETHENIGHT Fund 2023 is back and open for entries from 1st of September 2023.
Together with London nightclub fabric, Jägermeister launched the second global call in September of last year to submit innovative ideas to improve the nightlife-scene.
Winners announced
Jesse Mwenda Mugambi from Nairobi, Kenya, will receive 50,000 euros for his idea to build a mobile sound studio from decommissioned shipping containers. The “Studio Can-V” aims to serve musicians for practice and recording while also functioning as an inclusive event space. He envisions creating a cultural hub for socially disadvantaged groups, promoting sustainability through a circular economy, and making the country’s nightlife accessible to people beyond the capital.
Winners announced
Jesse Mwenda Mugambi from Nairobi, Kenya, will receive 50,000 euros for his idea to build a mobile sound studio from decommissioned shipping containers. The “Studio Can-V” aims to serve musicians for practice and recording while also functioning as an inclusive event space. He envisions creating a cultural hub for socially disadvantaged groups, promoting sustainability through a circular economy, and making the country’s nightlife accessible to people beyond the capital.
Additionally, another 50,000 euros will go to Northern Ireland for the project idea by Holly Lester and Boyd Sleator and their organization “Free The Night”. Considering the club dying of Irish Nightclubs, Holly and Boyd want to produce a documentary that will show the high social and cultural value of the club and music scene. They also plan to carry out an anthropological study to produce a report about the challenging situation of the country’s music clubs. Both the film and the study are intended to influence public perception and resonate with political stakeholders.
Additionally, another 50,000 euros will go to Northern Ireland for the project idea by Holly Lester and Boyd Sleator and their organization “Free The Night”. Considering the club dying of Irish Nightclubs, Holly and Boyd want to produce a documentary that will show the high social and cultural value of the club and music scene. They also plan to carry out an anthropological study to produce a report about the challenging situation of the country’s music clubs. Both the film and the study are intended to influence public perception and resonate with political stakeholders.
Participation increased significantly
The second year of the #SAVETHENIGHT Fund saw a significant increase in participation. By the end of November 2023, more than 300 applications for funding had been submitted through the platform www.jagermeister.com/en/save-the-night (compared to 225 the previous year), representing 50 countries. The majority of applications came from the UK, accounting for 44% of submissions. However, there were also many project ideas from the United States and Germany. The focus was on safety, inclusion and sustainability in nightlife.
PRESTIGIOUS JUDGING PANEL WILL CHOSE THE WINNING IDEAS
#SAVETHENIGHT:
commitment to the global
nightlife community
Since the initiation of the #SAVETHENIGHT project in April 2020, Jägermeister has already supported more than 1,500 creatives and 1,200 projects in over 60 countries. The goal of #SAVETHENIGHT is to make nightlife a better place worldwide – today and in the future. To achieve this, Jägermeister brings artists and nightlife fans together via the platform www.jagermeister.com/en/save-the-night.
#SAVETHENIGHT:
commitment to the global
nightlife community
Since the initiation of the #SAVETHENIGHT project in April 2020, Jägermeister has already supported more than 1,500 creatives and 1,200 projects in over 60 countries. The goal of #SAVETHENIGHT is to make nightlife a better place worldwide – today and in the future. To achieve this, Jägermeister brings artists and nightlife fans together via the platform www.jagermeister.com/en/save-the-night.
Pressfiles
to download
Latest press releases #SAVETHENIGHT
- Jägermeister’s #SAVETHENIGHT Fund calls on nightlife fans to suggest innovative ideas to improve the scene
- Jägermeister competition: #SAVETHENIGHT | More than 50,000 euros for innovative nightlife projects
- Visuals winning projects
- Jägermeister establishes global fund to improve nightlife
- Jägermeister launches limited edition bottle to #SAVETHENIGHT
- FOR THOSE WHO MAKE THE NIGHT: JÄGERMEISTER LAUNCHES #SAVETHENIGHT LIMITED EDITION BOTTLE
- Jägermeister starts global initiative #SAVETHENIGHT to support nightlife community