Curt Mast had no trouble finding a name for the new product: he called it Jägermeister (German for “Master Hunter”). A well-known profession at the time due to a centuries-old tradition of hunting.
Not just any symbol, but the legendary stag of Saint Hubertus with the cross in his antlers was chosen for the herbal spirit’s trademark.
![Hubertussaga Legende Mast Jaegermeister SE](https://presskit.mast-jaegermeister.com/medien/hubertussaga-legende-mast-jaegermeister-se.png)
The legend
Hubertus & the stag
For centuries, people have told the legend of Hubertus, who was born around 657 AD and lived in what is now France. Hubertus was a passionate hunter. But he was also reckless and didn’t always respect the rules of the chase.
One day, as Hubertus was out hunting, a giant white stag appeared with a glowing crucifix between his antlers. Hubertus took the beast to be a sign. He vowed to change his ways and became a devout missionary of the church.
Hubertus is still regarded as the patron saint of hunters.