What started in 1878 as a small family company, quickly evolved into a global success story. Worldwide, Jägermeister has around 1,000 employees, and is now in its fifth generation of family ownership. The recipe for success: For decades, the company has struck the perfect balance of tradition and innovation.
With a total sales of 120,7 million 0.7-litre bottles in 2022, Jägermeister is the best-selling herbal liqueur brand. The distinctive green bottle with the stag is distributed in 150 countries.