We work on ourselves and our products every single day. Our company culture is the most essential ingredient to our success. We are social, easy-going and team-oriented. Boldness and the neverending pursuit of unconventional ideas set us apart. Like our herbal liqueur, we are always authentic and truly masterful.
Mast-Jägermeister SE is deeply rooted in the Lower Saxony region of Germany, in the town of Wolfenbüttel – where over 80 years ago Curt Mast first developed the secret blend of 56 herbs, blossoms, roots and fruits that matures in giant oak barrels into the world-famous herbal spirit.
What started in 1878 as a small family company, quickly evolved into a global success story. Worldwide, Jägermeister has around 1,000 employees, and is now in its fifth generation of family ownership. The recipe for success: For decades, the company has struck the perfect balance of tradition and innovation.
With a total sales of 120,7 million 0.7-litre bottles in 2022, Jägermeister is the best-selling herbal liqueur brand. The distinctive green bottle with the stag is distributed in 150 countries.
