The distinctive bottle

Since its invention, the distinctive Jägermeister bottle has been the “no. 1 brand ambassador”.

To find the perfect packaging, Curt Mast did a break test by dropping different bottles onto his hardwood kitchen floor. The result: one high-quality and robust model: the distinctive Jägermeister bottle.

The most remarkable change to the iconic green bottle came in 2016: The new, more angular bottle features deeply embossed lettering on the side and the cap carries the signature of the spirit’s inventor.

For the front label, Curt Mast chose a well-known “hunting poem” by Oskar von Riesenthal.

“This is the hunters’ honour shield, which he protects and looks after his game, Huntsman hunts, As it should be, the Creator in the creatures honour.”